The Deepfake Trends 2024

Regula’s report provides a thorough analysis of how deepfake technology is impacting industries like Financial Services, Crypto, Healthcare, and more, across the world. The study not only reveals the financial losses businesses are suffering due to deepfake-related fraud but also uncovers critical detection gaps, with many organizations underestimating their vulnerability. In response, the report highlights latest strategies that are successfully combating identity and deepfake frauds.

Questions Answered

How do deepfakes impact businesses?

How much do businesses lose on average?

How can companies protect themselves against deepfakes?

Study Highlights

In 2024, every second business globally reported incidents of deepfake fraud, revealing a growing trend in AI-related crimes over the past two years

Businesses across industries have incurred an average loss of nearly $450,000 due to deepfakes

42% of companies from all industries see identity theft as the greatest threat

identity verification as the most effective way to tackle deepfake

The vast majority (93%) of organizations believe that it is the combination of identity verification methods that is the most effective way to tackle new threats